Campaign, events & brand communication
A national campaign to promote reading in Dutch; a series of events in libraries, television and public spaces; a cast of public figures touring through the country along with a wide audience to support them; a give-away conmemorative publication in an edition of 250,000 copies, nation-wide distributed through libraries, schools and readers clubs: This is the Nederland Leest campaign –All The Netherlands reads. Our job: To develop a distinctive, accessible and effervescent identity & campaign to inspire and to activate young and old into reading. This was the outcome.
